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New Arrivals

New Colors.
New Styles.
Same Great Handle.
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Trucker Hats

The story

Breaking The Mold

The Firestarter Mug™ and Koozel was designed to fit comfortably in the palm of your hand. The storage slot on the top of the handle conviently holds a lighter, cash, or any small items you need on the go!
On The Go

Outdoor Essentials

Our patented, one-point handle design 

allows you to slide your drink in any holder.
Perfect for any occasion or activity.

Feedback from customer

“I recently got the Firestarter Handle and Mug combo in black. Everyday since then it has not left my hand, backpack, or car ... This is truly the BEST MUG EVER! ... The handle really sets it apart from any others out there. Definitely recommend."
Kailee Bradley
Student, Customer
“Awesome product! Comfortable handle and very durable. I would recommend it to anyone!"
Mark McLamb